How to Increase Blog Views: A-Z Detailed Guide (2025)

How to increase blog views? Owning a blog with high traffic is the dream of any blogger. Blog views are not just a number, but also reflect the level of interest of readers in the content you create, while opening up opportunities to build a brand, make money and develop a community. However, increasing blog views is not easy, especially in the context of increasingly fierce competition.

This article by VNSMM will provide you with a detailed guide, from A to Z, on how to effectively increase blog views in 2025, regardless of whether you are a beginner or experienced.

Step 1. Identify your blog's niche and audience

Determining your niche and target audience is the first and most important step when building a blog. To identify your target audience, you need to answer the following questions: What age group are your readers? Are they male, female, or gender neutral? What are their interests? What are their needs or problems they want to solve?

A niche blog is a blog that focuses on a specific area such as beauty, personal finance, or travel. Choosing a niche for your blog helps you create in-depth content that easily attracts and retains interested readers.

Step 2. Set a specific goal for desired blog views

Setting specific and measurable goals will help you stay on track and be more effective when developing your blog. Clear goals will not only help you track your progress but also motivate you to develop. In addition, these goals will shape your strategy and measure the success of your blog.

An effective way to set goals is to apply the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. For example, you can set a goal to increase blog views by 20% in 3 months, publish 10 new articles in a month, or attract 1,000 new social media followers in 6 months.

Step 3. Keyword Research 

Finding keywords that are relevant to your niche and target audience is an important step in ensuring that your blog content reaches the right audience. First, you need to use keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner to find primary and secondary keywords related to your niche.

Primary keywords are important phrases with high search volume, while secondary keywords are related keywords that complement the primary keyword. For example, if you blog about beauty, your primary keyword might be "facial care," and secondary keywords might be "how to care for dry skin" or "best skin care products." When choosing keywords, prioritize keywords that have low competition but still have significant search volume to increase your chances of ranking on search engines.

Analyzing your competitors’ keywords helps you understand their keyword strategies and find untapped opportunities. Use tools like Ahrefs or SEMrush to analyze your competitors’ websites: what keywords are they ranking for, what content is driving the most traffic? This helps you discover potential keywords that your competitors are not optimizing for or find ways to create better content to outrank them. Analyzing your competitors not only provides a new perspective, but also helps you get a clearer direction in developing your blog’s keyword strategy.

Step 4. Create high-quality content that focuses on user experience

To create high-quality content for your blog, you need to create a detailed outline before writing, ensuring logic and coherence. A clear outline helps the content to be arranged logically, easy to follow and avoid repeating ideas.

When creating an outline, start with the main title, break it down into subheadings, and list the main ideas to be presented in each section. For example, if you are writing an article "How to take care of your skin in winter," the outline might include: (1) Why skin is prone to dryness in winter; (2) Basic care steps; (3) Recommended products; (4) Tips to protect skin from environmental impacts.

Writing long, detailed articles that provide useful information is the key to keeping readers engaged. A quality article not only answers readers' questions but also provides value beyond expectations, helping them solve specific problems. The length of the article should be between 1,000 and 2,000 words, depending on the topic, but it is necessary to ensure easy-to-understand language, concise paragraphs and use bullet points when necessary to increase friendliness.

Use images, videos, and infographics to make the content more visual and attractive. Images should be carefully selected, relevant to the topic and of high quality. Infographics or videos summarizing important information are also a way to attract readers. For example, an article about "Benefits of drinking collagen" can include a chart on the effectiveness of improving skin.

Optimizing the article for SEO (on-page SEO) is an indispensable factor to make the content easily accessible to readers. The title should contain keywords, attractive meta descriptions, use heading tags properly, optimize images (compress capacity and add alt text), and insert internal links and reputable external links.

Make sure your pages load fast because user experience is sensitive to waiting times. Check your page speed with tools like Google PageSpeed ​​Insights and improve it by compressing images, using quality hosting, and minimizing unnecessary JavaScript or CSS.

Step 5. On-page SEO

Optimizing the title and meta description is an important factor for the article to attract readers and improve search engine rankings. The title should contain the main keyword and create a sense of curiosity. The meta description should be concise (maximum 160 characters), contain keywords and describe the content of the article in an attractive way. For example, the title: "10 effective ways to take care of winter skin", meta description: "Discover 10 winter skin care tips to keep your skin smooth and avoid dryness. Read now to apply effectively!"

Using heading tags appropriately (H1, H2, H3...) helps the article structure to be clear, easy to read and SEO-friendly. The H1 tag should only be used for the main title, while the H2 and H3 tags are used for subheadings and subsections. For example: H1: "Winter Skin Care Guide", H2: "Causes of Dry Skin in Winter", H3: "How to Choose the Right Skin Care Products."

Optimizing images with keyword-rich alt text not only increases search engine visibility but also improves user experience. Alt text should briefly describe the image content and contain relevant keywords. For example: "How to Moisturize Dry Winter Skin with Natural Products."

Creating quality internal and external links helps increase the relevance and value of the article. Internal links lead to related articles in the blog, keeping readers on the page longer. External links should point to reputable sources to increase credibility. For example, link to scientific articles or authoritative websites about skin care.

Using schema markup helps articles stand out in search results. Schema markup is code that provides detailed information about content, such as reviews, FAQs, or guides. You can use tools like Google Structured Data Markup Helper to create and apply schema to your articles.

Step 6. Build quality backlinks

Guest blogging on authoritative websites is an effective way to build backlinks and increase the authority of your blog. Guest blogging is writing posts on other people's blogs to get a link pointing back to your site. To find guest blogging opportunities, search for websites in the same field or niche using keywords like "[your topic] + guest post". Choosing websites with high traffic and quality content will make your backlinks more valuable.

Outreach to bloggers and influencers is a strategy of directly contacting influential people in the industry to collaborate and build backlinks. Effective outreach requires professional emails, clear content, and emphasizes the benefits you bring. For example, you can offer to exchange content or write a review.

Broken link building is a method of finding broken links on other websites and suggesting replacements with links to your content. To do this, use a tool like Ahrefs or Screaming Frog to find broken links, then contact the website owner and provide suitable replacement content.

Participating in relevant forums and communities helps you build your authority and place backlinks naturally. Participate in forums that are relevant to your niche, contribute useful comments and insert links when appropriate, avoiding spam. For example, health and beauty forums can be ideal if your blog is about this topic.

Step 7. Promote content on appropriate social media channels

Choosing the right social media platform for your target audience is the first step to ensuring effective promotion. Each platform has its own characteristics and user groups. For example, Instagram and TikTok are suitable for young audiences who love visual content and short videos, while Facebook is suitable for longer content and a broad audience. Determine the platform based on the age, interests and behaviors of your target audience.

Share articles on social media platforms with attractive content that attracts attention and encourages readers to visit the blog. Share content that is concise, suggestive and accompanied by eye-catching images or videos. For example, you can write: "Are you worried about dry skin in winter? Discover 10 effective skin care tips right here! [link]" and attach an illustrative image or infographic.

Engaging with your readers on social media and building a community is key to building trust and maintaining engagement. Replying to comments, participating in discussions, and hosting mini-games or surveys will help you engage with your readers. This will not only increase traffic but also build a professional and friendly image for your blog.

Step 8. Email Marketing

Building your email list by providing valuable content is an effective way to collect emails from potential readers. Create lead magnets such as free ebooks, checklists, or guides related to your niche. For example: "Get the ebook '10 Winter Skincare Tips' when you sign up for your email here."

Sending emails to your subscribers about new articles helps you stay connected and keep your readers updated. A simple email with an attractive subject line like "New article: Secrets to losing weight quickly and safely" will increase the likelihood of readers clicking on the link.

Create an email marketing campaign to promote your content and products/services to maximize the value from your email list. Plan your campaigns with personalized content, useful information, and clear calls to action. For example, incorporate blog posts, product offers, or special promotions.

Step 9. Analyze, measure and optimize your blog

Using Google Analytics to track views, reading time, bounce rate, traffic sources, etc. is an important step to understand the performance of your blog. This tool provides detailed data on user behavior, helping you determine which content is engaging and which traffic sources are effective. For example, track bounce rates to improve the reader experience.

Optimizing content and strategies based on analytics results helps your blog become more complete. If a post has a high bounce rate, you can edit the title, improve the quality of the content, or add images/videos to attract readers.

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How to increase blog view? There is no formula that guarantees 100% success, but by applying the strategies and techniques shared in this article, combined with continuous analysis, measurement and optimization, you will be well on your way to achieving your goals. Get started today and transform your blog into an engaging destination for your readers! Visit the Blog regularly to pick up tips on Social Media growth and general social media advice as well as the latest updates related to our services.